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Introducing Consumer Startups
Welcome to Consumer Startups! My name is Leo Luo, a student entrepreneur at the University of Michigan working on a virtual event startup. In the past, I have run a profitable consumer goods company and launched a mobile startup to help college students exchanging items on campus.
I have always been so fascinated by the world of consumer companies because I absolutely love looking at where consumer behavior is changing and how companies are leveraging technology innovation to build a brand, transcend our culture, and forever change how we live. Despite my interests in this space, I had a really difficult time really trying to stay up to date with this space because I didn’t know where to learn about this space easily - I felt like an outsider.
That’s why I decided to start this weekly newsletter to help people stay up to date on some interesting trends and recent developments in this space.
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In the meantime, please share this with your friend and feel free to comment below to tell us about what you want to learn more about or directly reach out to me on LinkedIn.