Hey friends 👋,
Today's post is a bit different from my usual consumer startup case studies and frameworks. I wanted to take a moment to share some personal updates with you all.
First, I just graduated from Harvard last month!
Two years ago, I came to Harvard for the Master in Design Engineering program. Being surrounded by ambitious designers and engineers lit something in me. I started building again.
What started as a side research project for my graduate thesis became a startup. That was the birth of Pikes.
Last summer, I shared my first Pikes launch post with this community. Since then, it's gone through several iterations.
Today, Pikes is an AI creative platform used by hundreds of the world’s leading consumer brands, including Unilever, Every Man Jack, Death Wish Coffee, and GuruNanda. It’s becoming an integral part of their creative workflows, helping brands scale product creative quickly while maintaining perfect brand consistency.
Super grateful for the traction so far and I am excited to go all in on Pikes and see where it goes.
What this means for the newsletter:
Nothing changes here. I will keep delivering the best content for consumer founders every Tuesday, including case studies, frameworks, and the playbooks behind today's fastest-growing brands. If anything, being a founder myself has given me a whole new level of empathy for what you're building, and I'm excited to share more real learnings along the way.
Next week, we go back to regular programming. I'll be covering the exciting vibe game building space. It's one of the most interesting new frontiers in consumer right now, and I can't wait to dig in with you all.
Until then, thanks for being on this journey with me. Excited to be building alongside 35,000 of you :)
See you next Tuesday!
Leo
Thoughts on today's email?
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