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🚀 Top 5 of 2022 - Consumer Startups
+ Top five most shared posts of this year
Hey hey 👋,
As the year comes to an end, I wanted to express gratitude to all of you who have been following this newsletter. It started as an experiment at the beginning of 2020, and 2.5 years later, it’s still going strong. The consumer startups community has grown 4x in the past 12 months. There are almost 8000 of you today!
In 2022, we have covered a broad range of topics, ranging from consumer trends deep dives to startup stories featuring fast-growing consumer companies.
To wrap up this year, here are the top five most shared articles, in no particular order.
*Before I continue, I do have a big favor to ask. If you have enjoyed Consumer Startups so far, please share it with your friends, colleagues, or relatives who might enjoy learning more about startups and trends in the consumer world in 2023.
Let’s dive in!
1) 🎁 Drops
Product drop works because it leverages FOMO, social proof, and scarcity to create a sense of urgency for consumers to purchase a product or service. This post covers the evolution of product drops and the four main modes of drops and how consumer founders should best use drops to their advantage.
Curated empowers experts/enthusiasts to make money from talking about their biggest passions and helps shoppers to make the right purchase with the guidance of a domain expert. In this post, we dive into the back story of Curated, the economics of Curated’s business model, along with its unique expert-led growth framework. A great read for folks in e-comm/marketplaces.
3) 🎨 Figma
Figma, one of the biggest tech darlings of 2022, was recently acquired by Adobe for a whopping $20B. This post dives into Figma’s genesis, its main differentiators compared to other competitors and its secret community-led growth engine. This post is my personal favorite. A ton of great learnings for founders who want to build a brand with a cult-like following.
4) 🦸Superhuman of x
Superhuman, known for creating the fastest email experience, is the category-defining company in the productivity space. Not only did they revolutionize how to build a superior user experience, but they also pioneered the frameworks for how to build product-market fit and onboard customers in a delightful way. Since then, many “Superhuman of x” startups have entered the space - they are using superior design, better collaboration, and useful integrations to disrupt old-school productivity tools that had not changed much in the past decades.
5) 🤖 Opportunities in generative AI
Generative AI has the potential to be another massive platform that will propel the next generation of startups. We are hitting an inflection point where you no longer need tons of money or be a Stanford AI Ph.D. to create a high-quality AI-powered application. This new technological advancement will unlock tons of entrepreneurship opportunities for consumer founders. This post dives into opportunities in the space.
See you in 2023 👋,
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